Urban Decay has taken its bestselling Book of Shadows collectable palette to a new level with the introduction of QR codes. Following in the footsteps of the popular Book of Shadows I, II and III, this technologically advanced limited edition palette led Urban Decay to collaborate once again with HCT to manufacture a stunning palette—this time featuring QR codes which reveal five of Urban Decay’s latest looks. Users simply scan the QR codes with a camera phone and web browser to instantly download the tutorial videos. Once download is complete, users then plug their smart phone into the portable speaker provided and place the phone into the cradle before opening the drawer of 16 eyeshadows to recreate the stunning looks.

More info: www.hctpackaging.com